Maison Delarue
Website Copy + Brand Voice · Bordeaux
A premium Bordeaux wine estate with a beautiful property and a website that sounded like a brochure from 2008. We rewrote everything from the ground up, established a voice that matched the quality of their wine, and gave every page a reason to exist.
3x
increase in enquiry form completions after launch
"Our website finally sounds like us. And apparently that matters, because the enquiries went up immediately."
Isabelle M., Maison Delarue
Isabelle M., Maison Delarue
Full website copy (8 pages)
Brand voice guidelines
Tour booking page copy
3x form completion rate post-launch
GrowthLab Paris
Email Sequences + Landing Pages · Paris
A Paris-based project management SaaS had a trial onboarding sequence that was four emails of product screenshots and feature lists. Nobody was converting. We rebuilt the sequence around the problems people actually hire software to solve.
+34%
trial-to-paid conversion lift from the new sequence
"We extended the retainer after month two because the email work was working too well not to keep going."
Marc T., GrowthLab Paris
Marc T., GrowthLab Paris
6-email onboarding sequence
2 trial-expiry re-engagement sequences
3 landing page variants (A/B test ready)
+34% trial-to-paid conversion
Boutique Solange
Brand Messaging + E-commerce Copy · Lyon
A Lyon luxury womenswear label with stunning photography and product descriptions that could have been written for any fashion brand anywhere. We created a messaging framework and rewrote every product category and page.
-41%
bounce rate reduction after copy refresh
"Brand messaging that captures what we actually stand for. Not generic luxury language that could belong to anyone."
Sophie R., Boutique Solange
Sophie R., Boutique Solange
Brand messaging framework
Product category descriptions (12 categories)
Homepage and about copy
-41% bounce rate reduction