Messaging framework, tone of voice guidelines, and brand story. The foundation from which all future copy is written consistently.
10 to 15 business days from receipt of completed brief.
Brand messaging is not a tagline. It is the set of specific claims your brand makes, the language style it uses to make them, and the evidence that makes those claims credible. When a brand has clear messaging, every piece of copy sounds consistent. When it does not, every writer sounds different.
The output of a brand messaging project is a document your team and any freelancers use to write on-brand copy without a briefing session every time.
A brand messaging framework covers: your core positioning statement, three to five messaging pillars with supporting points and proof, tone of voice guidelines with practical do and do not examples, a brand story in long and short form, and a set of approved ways to describe your offer.
The framework is built from research: we look at how your competitors describe themselves, what language your target audience uses, and where the differentiation opportunity exists for you. We do not start writing before the research is complete.
If you already have a clear, consistent sense of how your brand sounds and what it stands for, you can go straight to website copy. If different people on your team describe the company differently, a messaging project first will make all subsequent copy better.
Yes. A messaging review is available as a starting point. We audit what you have, identify gaps, and either update the existing framework or recommend a new one.