Editorial planning, content audits, and topic strategy. Direction before creation. Know what to make, for whom, and what you want it to do.
7 to 10 business days from receipt of completed brief.
Most businesses create content before they have answered the basic strategic questions: who is it for, what problem does it solve for them, and what do we want them to do after reading it? Without answers to those questions, content output is random. Some things work. Most do not. You rarely know which.
A content strategy project answers those questions and translates them into a practical plan. Not a theoretical framework. An actual list of content with purposes, formats, and a calendar.
If you have existing content, we start with an audit that categorises what you have by performance and purpose. We then produce a topic strategy built around audience needs and search intent in your category, an editorial calendar with specific titles and formats, and distribution recommendations for each content type.
The calendar is built for 12 months and designed to be realistic to execute. We do not recommend a content volume you cannot produce.
Strategy and writing are separate services. The strategy project tells you what to make. Writing projects produce individual pieces from the calendar. Many clients use the strategy to brief internal writers or other freelancers.
Yes. The editorial calendar covers all the formats relevant to your business, which may include articles, social posts, emails, and video scripts. We recommend formats based on your audience and resources, not a standard template.